Posted by: oliviapontet | March 16, 2012

Introduction to the Fake Market

China: its walls, its duck rice, its 10% annual growth … and its counterfeit market!

Today it is 80% of counterfeit products that come from China. According to a few sites found on Google, this market represents about 8% of GDP and employ close and far between 15 and 30% of Chinese (I believe only half …). Anyway, I’m not going to give you a complete rundown on the economic & social impact of counterfeiting, M6 care of very well for me!

Observe rather looks like a “Fake Market” or “Market False”.

fake3

Already it is important to note that these stores have set up shop! Yes, everyone knows where they are and yet they are still there.

Do not think of small vendors near to pack their backpack quarter turn if the police come, no. Here traders have real shops, like any store, except that their products are copies and have no prices posted.

A little economics and logic now. In China, as elsewhere in the world, major brands have a policy of almost similar price. A Lacoste polo buy France would have the same or almost in Shanghai. It is important to understand that if a company sets up a market, it is because this market to consumers who have a need. So do not be gullible, a Lacoste polo € 10, it’s obviously a fake!

I had the opportunity to visit three Fake Market in Shanghai, and two of them were the size of a real mall.

The Fake Market are fairly well organized and generally are divided into specialized areas in a specific area (electronic clothing, souvenirs, DVDs, bags, paintings …).

The last time I went there, it was Fen Xiang Market, located at 580 NanJing Xi Road. I have come across so many French and German as Chinese that day! I’m exaggerating but it’s almost that there are a lot of tourists to the wrong market.

It really is everything. Ipod fake, fake mobile phones and a lot of clothes. So much for everything related to electronics they sometimes tend to slightly change the name of the brand and offering Sasung, Soni and Backberry phones, both for clothes they do not change. Among the most copied brands, found Ralf Lauren, Lacoste, Fred Perry and Jack.

The stores also sell plethora of humorous t-shirts like Obama communist logo Converse distorted “Nanjing Road” (the “Champs-Elysées” of Shanghai) or T-shirts bearing the image of Mao.

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