Posted by: oliviapontet | March 21, 2012

Australia put all on Chinese tourism

Australia 2009

Australia 2009 (Photo credit: stoofstraat)

Australia, already popular with Chinese tourists megacities such as Beijing, Shanghai and Guangzhou, is now seeking to attract the middle classes in secondary cities, which represent an “unprecedented” potential, said Monday the Australian tourism promotion agency .

For the moment, the promotional campaigns for tourism in Australia are mainly three major cities in China, but the rise of the middle classes in secondary cities encourages a closer look at the desires and needs of the residents, said the government agency. A survey of people with higher incomes to U.S. $ 25,000 per year more secondary cities, including Chongqing, Chengdu, Nanjing, Qingdao, Shenyang, Shenzhen, shows that Australia is among the most popular destinations. “We plan to use these results to prioritize our marketing activities in China,” said Andrew McEvoy, director of Tourism Australia.
These so-called “average” city of several million people, and are often more populous than the Western capitals. “This is where are the real growth opportunities,” the official added. The organization “will make a record investment in marketing in China in 2012 because the market is unprecedented in terms of growth and value”, said Andrew McEvoy. China is already the largest trading partner of Australia, also has the highest growth for tourism in this country. In 2011, Chinese tourists appporté 3.8 billion Australian dollars (3.06 billion euros), up 15% compared to 2010.

 

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