Posted by: oliviapontet | May 29, 2012

Chinese tourism in France

Chinese tourism took a big boom

57.39 million Chinese tourists went abroad in 2010, making them the fourth in the world according to the World Tourism Organization. 20.4% more than the previous year.

They prefer French luxury goods

A report by Global Blue has confirmed the trend: Chinese travel have full pockets and do not hesitate to spend in France. For a day of shopping, which is more Dior or Givenchy, they spend an average of 1300 euros or 60% more than in 2009.

Figures for 2012

In 2012, the tourism market overseas Chinese will continue to grow with the number of travelers is expected to reach 78.4 million people (12% compared to last year). $ 80 billionsof consumption (16%) should also be performed. At the same time, the tourism in the domestic market slowed with a trade deficit of tourist services estimated at $ 33 billion.

According to the Research Institute of Chinese tourism in 2011, the number of Chinese who traveled abroad was 70.25 million, an increase of 22%. Currently, the Chinese tourism market abroad is 1.2 times greater than that of the United States and 3.5 times stronger than that of Japan. The destinations of Chinese have become more numerous and far distances preferred. In 2011, travelers went rather in America, Europe, Oceania and Africa, representing over a third of the total number of overseas tourists.

Shopping is one of the main reasons why the Chinese to travel. France is a favorite destination of Chinese for its cosmetics, its high-end leather goods, its real estate products, wine and spirits etc..


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