Posted by: oliviapontet | September 7, 2012

Chinese tourists in Paris, kings shopping despite express stays

They come from mainland China, Singapore, Hong Kong or Taiwan, Chinese tourists are increasing annually in France, despite different styles of travel, since 2009 they are the new kings of shopping.

In Paris, in department stores or on the Champs-Elysées, hundreds of Chinese tourists waiting patiently in a line in front of the luxury brands, to buy the latest bag or accessory before being received by vendors speaking in Mandarin .

The average basket of Chinese (amount spent in the same store on the same day) reached 1.470 euros in 2011 (1500 for Hong Kong Chinese) while 1,300 euros in 2010 and 650 million in 2005, according to data collected partners Global Blue, a service company specializing in the tourist rebate stores.

They lead Brazil (680 euros), Russia (1000) and India (765) but are overtaken by Saudi tourists whose basket is € 6100 with record purchases in jewelry.

“For the Chinese, France, one might even say Paris is Europe’s favorite destination for shopping,” said Lucie Delahaye, Marketing Manager at Global Blue France.

Aware of the growing power of the customers in the capital, the Figaro group launched in 2011 Paris Chic, a free quarterly upscale Mandarin, distributed free in France and China, wherever Chinese travelers stay.

According to customers interviewed by AFP, buying in France a luxury product is a good deal, between 30% and 40% less for a Chanel bag sold 3,100 euros in Paris, as taxes on products are heavy luxury in China. And there are balances in France, which is rare in China.

– Five countries in ten days –

Apart from shopping, the Chinese are divided into two groups of different sizes, said Paul Ping, manager of the travel agency Travel Paris MT.

The fewer come from Singapore, Hong Kong and Taiwan, who enter France without a visa, speak good English, are in large hotels, often traveling individually and often take the time to visit

“And then there are the majority from mainland China, belonging to the upper middle class that comes with Chinese agencies. Recent deal with visas, provide guide accompanying the group from China, bus transportation and book cheap hotels, “says Ping.

“They love the formulas + five + countries in ten days, which includes France, Belgium, Holland, Germany, Switzerland They remain two days in Paris:. They want to see the Eiffel Tower, the Arc de Triomphe and the Palace of Versailles. They are especially interested in shopping, “he says.

And the customer does not buy happiness of Chinese restaurants in Paris: “They do not have the time to spend in Belleville, they eat at full speed in restaurants reserved for groups where the profit margin is very small, they are housed in by expensive hotels in the suburbs, it is not interesting for us customers, “explains Alexandre Xu, Wen Zhou restaurant owner in Belleville.

“However, when they make a second trip, they go smaller, four or five groups, and stay longer in one or two countries,” said Ms Delahaye.

The potential of this source of tourists is considerable. According to the World Tourism Organization, more than 2 million Chinese visit France each year in 2020, against 600,000 in 2009.

Deutsch: Paris: Eiffelturm und Marsfeld

Deutsch: Paris: Eiffelturm und Marsfeld (Photo credit: Wikipedia)

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