Posted by: oliviapontet | November 1, 2013

Tourism Agency

Tourism Strategy !

 

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The output Tourism Research Institute of China estimated that a staggering 90 million Chinese tourists will travel abroad for the stroke of midnight on December 31, 2013 , making China the largest outbound tourism market in the world in a matter of months. Already , Chinese tourists have surpassed the Americans and the Germans in terms of expenses , forking at a record $ 102 billion in travel last year. So what exactly are global companies adapt to meet demand ? Here’s a look at five examples.

Travel Brands alter their marketing strategies!

Visit California Weibo fans visiting Weibo page California to participate in a contest that will enable him to win a trip to California.

Let’s say your company has a large department of social media , with thousands of followers on Twitter and tens of thousands of Facebook Likes . Your overall marketing plan can be fantastic for 80 percent of the world , but what about the 20 percent who live in China, where Facebook and Twitter are replaced by state-controlled Renren and Sina Weibo ?
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A recent report by think tank L2 found that Hong Kong -based Shangri -La was the only hotel company with high digital IQ in the Chinese market . Some brands such as the Ritz Carlton Sina Weibo just joined this month , while others, such as Marriott , Hilton and Intercontinental have succeeded “average” , according to the report .

On the other hand , about 90 percent of the country’s tourism offices in the world have launched accounts on Twitter -like platform with Your Singapore and Visit Britain is the most influential of the pack.

Visit California has , on a smaller scale , has been particularly successful in its reach across Chinese social media – so much so that it has become the main destination for U.S. for Chinese visitors with 47.5 percent market share . The Council of Tourism launched a massive campaign of $ 1.6 million last spring to keep the momentum up, full of a competition on Sina Weibo page brought by the first state tourism ambassador Garden mainland China, model and actress Gao Yuayuan (which has over 20 million followers on Sina Weibo herself ) .

“We have a once in a lifetime opportunity to capitalize on the rapid growth of China’s outbound tourism ” , the president’s visit to California and CEO Caroline Beteta said in announcing the new campaign. “Tourism is a powerful economic engine in California and China will become our main overseas market in 2013 , with over $ 2 billion in annual spending projected . “

Hotels change their Services!

China Select Starwood Starwood brands offer customized trips for Chinese tourists . Starwood Hotels & Resorts

Japanese travelers forced hotels to offer more rooms with two single beds or provide baths instead of showers, but the Chinese have their own unique traveling habits that experts say that hotels have to adapt to if you really want to attract the Chinese market. First, you will need to provide services that include slippers , kettle , instant noodles and chopsticks. Second, the hotels should consider a TV channel in Chinese and have printed information such as maps and brochures in simplified Chinese. Finally , if it is a larger hotel , there must be someone on staff who can speak Mandarin.

Other modifications mentioned in a recent report of Hotels.com include Chinese food menus , a website of the hotel in Chinese Chinese newspapers and China UnionPay partnership . The same report revealed that a shop, a restaurant and bar are the most important for Chinese visitors .

“As Chinese travelers begin to travel beyond their borders en masse, they , like their Western counterparts before them, will tend to the hotel brands they know from home,” Frits van Paasschen , president and CEO of Starwood hotels & Resorts, said recently in announcing a new program at St. Regis hotels aimed at Chinese tourists Starwood Sheraton, Westin and . “Just as our hotels in China have traditionally catered to American and European travelers with familiar amenities from home, now our hotels around the world offer the same services to Chinese travelers . ” more information here

Those services at select Starwood brands include a “specialist ” in Chinese Local Chinese-language guarantee , family meals and concomitant kettles , slippers , instant noodles and assorted items upon request. Hilton also has a similar program , Hilton Huanying , which includes much of the same , plus Chinese breakfast options , and is now available in 70 major hotels in 23 countries.

Malls deploy the red carpet for China

Business Chinese Chinese consumers represented approximately 62 percent of luxury goods sales in Europe in 2011 . Reuters.
 

Chinese consumers – burdened by rigid government taxes on luxury goods in the home, which can range from 20 percent to 70 percent – accounted for approximately 62 percent of luxury goods sales in Europe in 2011 , according to the latest report from the Beijing – based World Luxury Association . The report made clear that , as Europe emerged from the doldrums of a recession , the Chinese had come to fill the void .

Across the pond, the U.S. received about 1.5 million visitors from mainland China in 2012 , an increase of about 35.3 percent over the previous year . And while the international average visitor U.S. spent about $ 4,000 on their trip , chinese spent more than $ 6,200 thanks to its true appetite for shopping .

The retail industry has taken over the trend in recent years. He realized that while many Western visitors listed the beaches or national parks as the highlight of your vacation , polls show that many groups of Chinese tourists prefer the mall. Armed with this knowledge , groups like Simon Premium Outlets , which operates 72 malls in the world, began to send representatives to China each year to ensure that their centers were integrated into tour bus routes .

“Over the past six years , Simon representatives have traveled to China to attend the China International Travel Market in Shanghai and Kunming , ” spokeswoman Michele Rothstein told International Business Times recently , adding that his company was one of the first to do so . ” We work with visitors to the area and the houses of the Convention to support their efforts to attract Chinese visitors and implement a wide range of marketing strategies . ” here

He noted that the Chinese visitors were the fastest growing segment in the international market for the company , and Premium Outlets malls ‘ have added language appropriate materials , currency exchange and Mandarin speaking staff to accommodate growth .

Airlines Fight For Routes

Air France KLM Air France- KLM has been the most successful European airline in the Chinese market . Reuters

The tremendous growth in the aviation industry of China has led to a shortage of resources and the main challenges regarding slots and operational delays. But some international companies have found a way to penetrate the market .

Air France- KLM was the first European airline to the Chinese market in 1966 , and today has the most extensive program , with nine locations across the continent and 93 weekly flights between Europe and China, including a new route this past week between Paris -Charles de Gaulle and Shanghai – Pudong in the 516 passenger Airbus A380.

“The arrival of our superjumbo in Shanghai illustrates the intent of Air France to continue its expansion in China, a strategic region and rapid growth,” Frédéric Gagey , president and CEO of Air France, with enthusiasm last week. “With the A380 , our customers can enjoy the best travel experience in all cabin classes and services specially tailored to Chinese culture . “

More than 50 percent of passengers of Air France- KLM routes are now China, a sign that the brand has gained more ground in the market. Expansion of the routes between the U.S. and China , however , has proven much more difficult, given the highly regulated nature of awards for route authority between the two countries and a strict limit on the number of flights . Currently , United Airlines and Delta Air Lines hold most of the market with eight five flights, respectively , to either Beijing or Shanghai .

Cruise Ships Head East

Hong Kong Cruise People take pictures of a Royal Caribbean ship , docked at the new Kai Tak Cruise Terminal in Hong Kong . Reuters

The East China Sea is the Mediterranean , and certainly not the Caribbean , but that has not prevented a number of United States – and cruise ships sailing European property above a tart taste of travel Chinese .

While there is no denying the emergence of China as one of the most lucrative markets for travel and tourism, a report from Cruise Market Watch revealed that the total Asian market accounts for only 7 percent of the world cruise last year . But that number is increasing, and places like Singapore and Hong Kong are competing to be the first movers in a thriving industry.

With the addition of new Kai Tak Cruise Terminal in Hong Kong , which opened in June, both centers now have two terminals from which to attract more ships, and both probably feed the success of others, and that one of the major impediments for cruise travel in Asia are scarce destination ports .

“Cruising is a regional company , ” Kelvin Tan, regional director for Asia and the Pacific Royal Caribbean Cruises , said in an email to IBTimes . “It takes most suitable ports and infrastructure in Asia to support large vessels with up to 3,500 guests. This is extremely important in Asia, where the cruise lines are willing to offer various itineraries with new ports of call.

“With the opening of the new cruise terminal in Singapore , Shanghai and Hong Kong , they are able to deploy larger vessels in the region , such as 138 000 GRT Voyager of the Seas and Mariner of the Seas ” continued Tan .

Royal Caribbean International , which entered the Asian market in 2007 , has seen the number in an average of 20 to 30 percent year on year. Recent projections of the Office of Tourism of Hong Kong indicate that the total Asian cruise passengers could reach 7 billion in 2020 , representing about 20 percent of the world cruise market .

” Cruising is growing, but still relatively a new concept of holiday in Asia , hence the need for the industry to continue to build consumer awareness and trade of the attractions of cruising , like its highly inclusive packages , affordability and convenience of unpacking once vis – à -vis land-based options generally preferred by Asians , “said Tan . ” It can be done with more marketing , active participation in trade events and encourage the distribution network . “

 

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