Posted by: oliviapontet | November 23, 2015

3 mains problem of French Wines in China

How Big Is China’s Counterfeit-Wine Problem for France ?

Brisk sales of counterfeit wine from China pushed advisors advisory board of French foreign trade to quietly escape a controversial report on counterfeit wines in the Asian country, despite opposition by the French government officials. The report details the depth of the counterfeit problem, show that counterfeit wines are not only the work of some criminal networks, but a large underground industry.


the cellar master in a vineyard in China, can not stop laughing while describing a French wine bottle supposedly a friend gave him two years ago.

It is white wine with a label proclaiming that he is in the vineyard of Romanée-Conti, the bottle with the logo that is on bottles of Château Lafite-Rothschild, and declares its origin as Montpellier in southern France.

Domain Romanée-Conti, best known for the highly prized vintages and very price from the Burgundy region in France, is only a small amount of white wine, labeled Montrachet. It has nothing to do with the equally prestigious Lafite, which is from the Bordeaux region, or the brand is produced anywhere near Montpellier.

“It is the most beautiful example of a wine brand misappropriated I’ve ever seen,” says Paumard, working with Château Hansen in Inner Mongolia of China. “It does not get any better than that.”

Liquor stores, restaurants and supermarkets in China, the most populous country of the world and the fifth largest wine consumer, waging a constant battle against counterfeit wines. The amount of knock-offs in the market may increase as Beijing investigation on wine imports from the European Union, threatening anti-dumping margins or import tariffs.

He announced the investigation after the EU slapped anti-dumping duties on Chinese solar panels.

“More expensive wine is okay, I do not want it all wrong,” said Helen Nie, sharing a bottle of Italian white house in a restaurant with a friend housewife Beijing.

“If the cost goes I would still buy wine, although some people would not. – The price makes the difference but quality is important ;. It is a health issue”

EU wine exports to China reached 257.3 million liters in 2012 to a value of nearly $ 1 billion, an increase of more than ten times since 2006 that the rapid increase of wealth transformed life and tastes of the fastest growing major economies of the world. More than half of the total from 2012 to 139,500,000 liters – came from France.

Nobody knows how the market is monopolized by counterfeits and imitators, says Jim Boyce, following the China wine industry on his blog,

“Things that are rigged tend to be things that are very popular,” said Boyce. source Reuters

And wine, especially expensive wine is popular in China, sometimes more for bragging rights as the taste.

“These wines are expensive where you see more wrong,” said Maggie Wang, who shared the house of Sardinia wine at the restaurant with Nie Beijing.

“But there are many fake wine. Everything is rigged in China,” she said. “For many Chinese consumers, the more expensive it is, the more they will buy Chinese as things like that. – They will buy the most expensive house, drive the most expensive car they do not want the best. they want more.
The National Committee of Trade Advisors of France Exterior (CNCCEF) is a public organization of foreign trade advisors from various industries, appointed by the French Foreign Minister. As the band’s website states, “For over 115 years, on a voluntary basis, they were to put their experience at the service of the economic presence of France in the world.” One of their subgroups is the Commission Wine & Spirits.

China is not the only source of counterfeit wines, but the rapid growth of the country as a wine and intellectual property laws bulk market made a boom market for forgery. France has been a prime exporter of wine to China, where the survey CNCCEF.

source :




Sources say Wine Spectator that the report of the group was suppressed for two years by the French political leaders, after a firestorm that erupted when the President of the Commission Wine & Spirits revealed the estimated volume of counterfeit French wines saturating the market Chinese.


French Cellar in China

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Counterfeiting is a sensitive Topic

“Counterfeiting is a sensitive topic. Everyone knows more or less what is at stake, but for brands, it can be a very difficult subject to deal with,” said Edward Marienbach, an expert on monitoring technology and trace and one of the authors of the report.

Concerned about the lack of a coherent national policy, and potentially international, strategy to fight against counterfeit wine, advisors have recently published the report, which includes ambitious proposals for the use of technology, communications, legal action and training as against measures. “The CNCCEF believes it is their duty to publish this study, despite the opposition of an important wine council and the Minister of Agriculture,” wrote the commission.

Their assessment of the problem is revealing. “For every bottle of real French wine in China, there are at least a bottle of French wine counterfeiting, and the situation is getting worse. It is huge,” said James Roany, former president of the Wine CNCCEF & Spirits commission and a business consultant.

The advisors believe that the problem also contributed to lower sales. “The situation of French wines and spirits imported into China has deteriorated significantly since 2014,” the report said, blaming the decline on high tariffs, predatory pricing, the discovery of other wine regions, but especially, distrust Chinese wine consumers “often reputed to be counterfeit.”

“So we feel [it is] all the more important to spread this study so that accurate and operational measures can be quickly implemented to stem the scourge of counterfeiting.”

Abandoned chicken farms Stories converted into illegal bottling lines make the headlines, but the report reveals a more insidious business environment. In China, he alleges, the major counterfeiters are importers, distributors and sub-distributors. Their goal is to reduce the purchase price, increasing the available volume of a “brand” and avoid duties and import taxes, which can rise as high as 48 percent.

“This is where you see the industrialization of counterfeiting,” said de Roany. “It is usually very high quality, which makes it very difficult to tell right from wrong.”

Brand-squatting acquire the rights to a Chinese foreign wine, the name is also on the rise, according to the commission. And no brand or region or grape sure. “All Greek varietal names have recently been the subject of a trade mark application, which costs little for individuals,” says the report. Scotch, Cognac and wines of all countries are vulnerable. Wines and spirits Chinese face the same battle. “It is widely recognized that certain domestic wines are diluted to four times their volume.”

Last month, the state food conglomerate COFCO won a case before the People’s Court in Suzhou Wujiang District against 27 local supermarkets for the sale of bottles of fake wine COFCO Great Wall. Several of the defendants have settled, but others said they had been given necessary documents from companies that sell counterfeits.

Chinese authorities are beginning to listen

There are signs that the Chinese authorities are beginning to listen to the owners of foreign brands. Last August, the owner of Yantai wine company, his wife and six partners were convicted of making and selling wine with counterfeit labels of well-known foreign wines. Their operation began as a legitimate business, to import wine in bulk and bottling under their own brands, but they soon realized they could make more money by selling counterfeits of well-known brands. Accused Prison sentences received from two years to four and a half years in prison and fines of up to $ 161,000.

“For me, the most important element is our proposal to penalize a distributor for receiving and handling stolen goods,” said de Roany. “In China, they are likely to give harsh sentences to make an example. Thus it is a question of political will and that is why my fellow CNCCEF think we should publish the study. Awareness of the reality of the damage of counterfeiting is for them and for me the best way to get things done. “

Roany of long lost his appointment to the CNCCEF two months after he gave his estimate of the volume of counterfeits in a conference on the wine trade in London. His revelation angered several Bordeaux vineyards owners and trade group in the region.


“We must stop giving numbers to counterfeit. Anyone who does is a liar, “said Fabian Bova, director of the CIVB, arguing that illegal trade is impossible to quantify accurately.

While the Commission acknowledges that the statistics on illegal trade are not available, assessments within a certain range can be given as they are for the drug trade.

The report and the decision to publish the conclusions were unanimously approved at the plenary meeting in CNCCEF Château Smith-Haut-Lafitte during Vinexpo 2013. The publication of the report has updated the tacit support of the French Foreign Minister and Trade of CNCCEF but not the French government.


Bordeau Wines in China

“I am surprised that the CIVB and the Minister of Agriculture did everything to block this study not to speak with authors,” said Gerard Deleens, honorary president of the China section of CNCCEF. “I have the impression they fired on the ambulance. ”

If wine bottles could talk, what would they say? Maybe Riesling remember how lovingly he was cradled the house of the off-license last Friday. Maybe you picked Sauvignon Blanc on the way to your friend’s house Megan we say with what enthusiasm she was welcomed on the coffee table … before being brandished aggressively around the neck and subjected to several hours pasty discussion of how Taylor Swift just, like, a symbol for post-millennium discouragement and disfranchisement, you know?

smart Bootle of Wine


On second thought, maybe it’s good that we can not engage the lucid conversation with vessels designed to contain alcoholic substances.


Whether we like it or not, however, a Norwegian company can just we made a few more bottles of wine that can speak or at least contact our smartphones (who needs a cat IRL, anyway? It is 2015).


This week Thinfilm printed electronics specialist unveiled what it claims is the world’s first “intelligent bottle of wine.”


Using a type of printed electronic label, the bottle is able to detect if it has been opened and wirelessly communicate this information to a smartphone. Thin electronic sensors of the label also contain unique identifiers that can be used by wine producers to follow bottles. Unlike bar codes, information in the tag can not be copied and is readable even when broken.

Officially unveiled tomorrow at the Mobile World Congress event in Shanghai, the invention is similar to the “bottle” smart Johnnie Walker whiskey giant released earlier this year, which sent messages tailored to drinkers when scanned with a phone.


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